Vietnamese goods conquer French marketUpdate: 8/10/2014
Foreign tourists visit a fish sauce production facility in Phu Quoc Island
(VEN) - Vietnam’s Ministry of Industry and Trade cooperated with the Casino Group, a French leading retailer to organize the Vietnamese Goods Week in France on September 22-28. According to the Vietnam Trade Office in France, this event was seen as an effective form of marketing, contributing to promoting advertisement and propaganda on Vietnamese goods to local consumers.
This was the second time the Vietnamese Goods Week in France was organized, contributing to promoting Vietnamese goods exports to France in particular and Europe in general. The first time was organized in November 2011 in France. Goods were sold at this event including fresh and dried fruits, frozen fish, rice paper and all kinds of noodles.
Vietnam Trade Office in France Commercial Counselor Nguyen Canh Cuong said that Vietnamese consumer goods had several advantages such as affordable prices and flexible payment methods. Many Vietnamese products such as rice paper, fried shrimp chips, all kinds of noodles, shrimp, fish sauce, clothes, shoes and wood products have been available and accounted for a large proportion in the French market via the Casino Group’s retail system.
“Phu Quoc Fish Sauce is a kind of familiar food to Vietnamese consumers in France. Trung Nguyen Coffee and some other products also engage the interests of consumers. A large number of Vietnamese people in France are seen as an advantage of Vietnamese goods. In particular, French consumers are likely to use Vietnamese goods,” Nguyen Canh Cuong said.
Vietnam’s exports to France had recorded a steady growth in recent times. According to statistics, in the first eight months of this year, reaching US$1.43 billion, an increase of about eight percent compared to the same period last year.
However, he also recommended that to deeply enter the French market, in addition to actively participating in trade fairs, Vietnamese companies should continue to invest in improving product quality and ensure a stable supply in order to develop relations with importers and brokers. Vietnamese companies can invite French experts and skilled workers to Vietnam to work under a contract in order to improve product quality. “The French market and other markets in the EU always ask for high-standard and high-quality goods. Therefore, product quality should be a top priority,” Nguyen Canh Cuong said.
According to the Ministry of Industry and Trade’s Europe Market Department, on the occasion of the organization of the Vietnamese Goods Week in France, Vietnamese companies were also offered opportunities to meet Dutch companies.
In addition to the Vietnamese Goods Week in France, the Vietnamese Goods Week in Germany was organized in June via the Metro supermarket chain. These events will help Vietnam introduce goods to local consumers and promote exports, contributing to offering favorable conditions to create direct trading channels between Vietnamese manufacturers and European consumers./.
By Phuong Lan