Children reluctant to eat their veg has been a never ending struggle for parents.

That could be about to change, however, as brighter colours are worked into cauliflowers that hit the shelves at Tesco today.

The supermarket chain has launched 'rainbow' packs that will have sprigs of purple, orange and emerald green cauliflower to appeal to awkward youngsters who see the veg as boring.

Tesco greens buyer Jeni Gray said: 'These cauliflowers are almost works of art and have a real wow factor that should really create a stir with shoppers and hopefully children at dinnertime.